Privacy Policy

Rovium is a luxury menswear brand based in London, United Kingdom. When we refer to "Rovium", "we", "us" or "our" in this policy, we mean the company responsible for your information under this privacy policy.

Contact: info@rovium.co.uk

We collect information you give us directly — your name, email address, shipping address, and order details when you make a purchase or sign up to our Inner Circle.

Payment information (card details) is handled entirely by our payment processor and is never stored by Rovium.

We also collect standard technical data automatically: your IP address, browser type, pages visited, and how you found us. This helps us understand how the site is used and improve it.

We use your data to:

— Process and fulfil your orders and communicate about them — Send you early access and launch communications if you've subscribed — Improve the website and our products — Meet our legal obligations

We will never sell your data to third parties or use it for advertising outside of Rovium.

For customers in the UK and European Economic Area, we process your data on the following legal grounds:

Contract — to fulfil orders you place with us. Legitimate interests — to operate and improve our business. Consent — for marketing emails. You can withdraw this at any time.

We keep order records for 7 years to meet HMRC requirements. Marketing preferences are kept until you unsubscribe. If you ask us to delete your account and there is no legal reason to retain the data, we will do so within 30 days.

Under UK GDPR, you have the right to:

— Access the personal data we hold about you — Correct inaccurate data — Request deletion of your data — Object to or restrict how we process your data — Data portability

To exercise any of these rights, contact us at info@rovium.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

We use essential cookies to keep the site functioning — remembering what's in your bag and keeping you signed into a session. These can't be switched off, as the site won't work without them.

With your consent, given via the cookie banner shown on your first visit, we also use non-essential cookies (such as Meta Pixel) to understand traffic and measure how people find us. You can choose "Necessary only" to opt out of these at any time the banner appears, and your choice is remembered on this device.

We share data only with services that help us operate: our e-commerce platform (Shopify), our email service provider, and our payment processor. Each operates under their own privacy policy and is GDPR-compliant. We do not share your data with any other parties.

We may update this policy as the business grows. Any material changes will be communicated by email to subscribers. The date at the bottom of this page reflects the most recent revision.